Friday, March 26, 2010

Quit the jargon

Back from Brussels in stormy and warm Kuala Lumpur.

A big thank you to our hosts and friends in Brussels and from all around the world. Good to have met new faces and made reconnections.

My take on Millennium Development Goals - quit the jargon.

As a journalist, and more of a communicator, we're used to stripping down rhetoric messages for the "layman", not to assume our readers or viewers are less educated, but to keep it simple, so the message is clear and understood.

No criticism at agencies that do good work towards the achieving the MDGs - just to keep it straightforward and ensure that we are on the same page.

My point is that good work by communities, agencies and individuals get drowned in jargon and terminology used by politicians, policymakers and sometimes ourselves.

For me, a place to start? Avoid big words to tell stories with big meanings.

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